Your cars are advertised on a variety of third party sites. Your showroom has gone international with the click of a mouse. The profit potential is exciting, but how do you manage this intricate web of leads?

Relax. CarTHINK’s Email Lead Management System boils down what could be a complicated mess into a very simple process. When one of your cars generates a  lead from any of your lead sources, it funnels back to your easy-to-manage dashboard. Now you are alerted to the source of the lead, the automobile of interest and all customer information. With this information now stored in your database, the lead is delegated to the appropriate manager or sales rep.

What happens to leads that don’t respond? Once again you’re able to use this treasure chest of stored information, providing you with a data base of leads specific to make, model, price point, time frame and more.

With CarTHINK’s sophisticated Trigger Mail System, a series of automated e-mails are activated. Following industry best practices, your follow-up message is sent in specific intervals with carefully crafted messages designed to help you close the sale. The timing and messages in these trigger mails can vary according to your specific criteria, based on the type of lead and where you determine the buyer is in the sales cycle. Since the system is fully-integrated with your inventory and photos, you are able to keep the buyer tied in to your dealership, reminding them of the car they were interested in, or if it is no longer available, suggesting other, similar vehicles.