Savvy car dealers know. Internet Sales efforts are no longer an added extra. They are an extension of your showroom. In fact, the Web is where 85% of car sales originate—and that number is growing every day. As a result, your Internet presence is a crucial—yet often misunderstood—element of your marketing plan. And for many dealers, that’s where the problem begins. If you don’t know how to use technology to your advantage, you are missing out on one of your most powerful sales tools and your bottom line is sure to suffer.